Introduction
Connecting players to the pitch
This project aimed to transition Victory Arena’s traditional booking process to a mobile app, enabling users to easily book a football pitch through their phones.
Role
UX Designer from conception to delivery, as part of the Google UX Design Professional Certificate
Duration
January - July 2023
Problem Statement
Booking a pitch is a tedious, manual process
You call or text a person to check for available pitches across different dates, times, and locations.
Then you go back and forth with that person to find the right pitch. Depending on their responsiveness, it could take an hour to make a booking.
When you decide to confirm your booking, you make payment by bank transfer and send a confirmation screenshot via text.
User Research
That’s a lot of time spent just trying to find a pitch. Most wouldn’t even bother.
67%
of users wish they played football more often
67%
would play a game of football, but only if they didn’t have to plan it
83%
struggle to find time to organise a game of football
100%
would book a pitch with an app instead of speaking to someone
Results from user interviews conducted with 8 potential users in Singapore
Market Research
There is no comprehensive digital booking system for football pitches in Singapore
Most businesses require players to call or message to book a pitch
You can book a pitch on The Ark’s website, but it is poorly-designed
The Cage has a booking system on their website, but it has poor UX as well
Stranger Soccer is an app that matches players with organizersOpportunities & Goals
A game of football shouldn’t be this hard
How might we save your time?
How might we create a comprehensive booking experience that seamlessly integrates with your habits and lifestyle?
How might we incentivize and add value for you to keep using our app over our competitors?
Design Solution
An easy, intuitive booking experience
Select a pitch from 5 locations across Singapore
Shuffle between dates to find the right time slots
Pay via the app and save your details for future bookingsDesign Solution
Integration with everyday apps
Improving the booking process by integrating it with existing user habits and apps, instead of packing the app with unnecessary features.
Users are sent a text confirmation when their booking is confirmed
Users can share their booking details with their contactsDesign Solution
All your bookings remembered
Users can view their upcoming (and past) bookings and share, reschedule, or cancel them.
Design Solution
Rewards with every booking
Users earn points for every booking, which can be collected and redeemed for discounts and merchandise.
User Journey Map
Paper Wireframes
Low-Fidelity Prototype
Conclusion
The Victory Arena mobile app represents a significant leap from a dated, manual process to an easy and convenient one. With a user-centric approach, thoughtful and practical design solutions were created to deliver a comprehensive user experience.
Takeaway
Based on my personal experience and feedback from my community, I have created a product that caters to a real-life need. Although it was a mock project for my UX certificate, I received actual feedback and validation on this product.
The User Journey Map above highlights many exciting ways for this product to be improved. With enhancements in areas such as scheduling, payment, and incentives, this product makes a compelling case for becoming a part of real users' lives.